Florida citrus is in trouble.
But Captain Citrus could save the day.
Captain Citrus was born in 2011 as a big, fat talking orange wearing a green cape. Now he’s being transformed into a buff Marvel Comics superhero who will fight evil alongside the likes of Captain America.
His first mission? Promote the benefits of orange juice in a country where carb-conscious dieters are increasingly turning away from even seemingly healthy beverages that nutritionists have slammed for having too much sugar.
I love the backstory about the new Captain Citrus: he is an orange grove owner in Central Florida.
The old, rotund and slightly goofy-looking Captain Citrus:
The new, strapping and handsome Captain Citrus: