Captain Citrus to the Rescue

Florida citrus is in trouble.

But Captain Citrus could save the day.

Captain Citrus was born in 2011 as a big, fat talking orange wearing a green cape. Now he’s being transformed into a buff Marvel Comics superhero who will fight evil alongside the likes of Captain America.

His first mission? Promote the benefits of orange juice in a country where carb-conscious dieters are increasingly turning away from even seemingly healthy beverages that nutritionists have slammed for having too much sugar.

I love the backstory about the new Captain Citrus: he is an orange grove owner in Central Florida.

The old, rotund and slightly goofy-looking Captain Citrus:

Credit: The Florida Department of Citrus

Credit: Florida Department of Citrus

 

The new, strapping and handsome Captain Citrus:

Credit: Florida Department of Citrus

Credit: Florida Department of Citrus